Outback Steakhouse
DeutschNY

Outback Steakhouse reached out to DeutschNY in 2018 for a fresh take on their brand look. After an extensive design audit, we found too many similarities to their steakhouse competitors which lead us to new territory. Specifically a more Australian centric aesthetic. This perspective influenced in-progress restaurant interiors and materials as well as updated brand touchpoints infused with the topography and colors of Australia.

DD: Joanna Durkalec / Sr.D: Chris Kelley / D: Laura Chang