Oxomoco Restaurant
Roger&Co.
After the successful branding of Chef Justin Bazdarich's pizza shop Speedy Romeo in Fort Greene and LES Manhattan, Roger & Co. was again tapped for Justin's latest unique concept.
Oxomoco is a premium Mexican restaurant located in Greenpoint, Brooklyn. Bringing a studied hand to Oaxacan classics and new dishes—pulled a Michelin star for this restaurant right out of the gate.
After several exciting identity explorations, a more refined, cool, modernist approach won the day. The primary inspiration came from Mexico's embrace of beautiful Deco design touches in the 1930's that reached all the way to designer Lance Wyman's fabled 1968 Mexico Olympics identity.
Below are two alternate directions that also worked their ways through the process,
garnering much love but never made the final.